Interactive PDF
E-Newsletter Becomes More Mobile-Friendly
The Challenge
Improve the design of a major law firm's quarterly e-newsletter to be more modern and easier to read on mobile devices.
The Solution
Graphic Ardt & Design, Inc. updated the design with a horizontal layout, larger type and both primary and page-to-page navigation.
For a few years, Graphic Ardt & Design, Inc. created a pdf newsletter for Taylor English Duma, LLP (now Taylor Duma, LLP), an Atlanta-based law firm with national reach. When they were ready for an update, GAD developed a more modern, mobile-friendly approach. The new design attracted positive attention and made the firm’s communications easier to navigate. Read more.
Modernizing Communications
Taylor English worked with GAD to update their electronically-distributed newsletter twice. The first time yielded positive results as lawyers within the firm shared professional news or new initiatives they were spearheading. Additionally, the newsletter would spotlight new members as the business grew. When it was time to update the look again, GAD found that people were reading the pdf on mobile devices as much as on desktop computers. The redesign started with that knowledge and modernized the entire approach, creating a better way to showcase the organization’s latest news. This video demonstrates how the navigation works.