Outdoor Posters
Taking Down the Stigma of HIV Testing
The Challenge
The Pride Center at Equality Park needed to increase the frequency of HIV testing by addressing the stigma that some people feel around being tested.
The Solution
Graphic Ardt & Design, Inc. developed two separate campaigns for the Pride Center's use at bus stops and on benches throughout Wilton Manors, FL.
The Pride Center at Equality Park in Wilton Manors, FL, offers a wide range of programs and services designed to support residents, share information and provide community for people living in South Florida. Their leadership identified a primary roadblock to HIV testing: the counterproductive fear of the potential impact of a positive result. Read more.
Keeping a Community Healthy.
At a time when HIV can be treated and even prevented, many still fear that the diagnosis will be devastating. The reality is that regular testing has been shown to keep individuals and the community healthier by managing, not denying, HIV. The message they chose was “Stop Stigma”. Graphic Ardt and Design, Inc. worked with that to create multiple campaign options. The Pride Center used two: one more graphic in its approach, and the other based on games. Both campaigns increased visibility for The Pride Center and supported their ongoing efforts to combat HIV through regular testing.