Integrated Marketing
Designing Across Multiple Platforms
The Challenge
Morrison needed to focus its thought leadership through multiple media and showcase forward-thinking senior communities.
The Solution
Graphic Ardt & Design, Inc. helped to develop an employer branding guide along with a series of case studies, create an industry-leading report on Super Trends and their implications, and design interactive digital presentations for Morrison executives to deliver at meetings and conferences.
Today’s active, engaged seniors are increasingly different from what most people think of as “aging” or “elderly.” Morrison Senior Living is at the forefront of this trend since the 90s, having won multiple awards for their services geared towards active seniors. Read more here.
Transforming Retirement Research
As the number of senior citizens continues to dramatically rise, Morrison Living, the leading senior services company, continuously invests in generating deep insights into the market they serve. GAD was instrumental in helping them communicate it.
For instance, GAD helped Morrison showcase how their work delivered transformative results for two of their clients. The Bateman project centered around their development of a “restaurant that could open to the public.” It not only demonstrated Morrison’s award-winning nutritional services, but also their innovative use of data analytics, educational offerings and creative design to ensure success. Another project highlighted how the company extended its proven internal recognition program to Flik’s diverse hospitality workforce, driving better retention and satisfaction.
GAD created a visual approach that blended the client’s brand with original photographic imagery and graphics. End result: compelling communications that engage, connect and inspire.