Kimberly-Clark Mills Recruitment Video
Motion Graphics
Recruiting for Mill Workers Gets a Boost
The Challenge
Use still images in a video supporting the recruitment of Kimberly-Clark's mill maintenance workforce.
The Solution
Graphic Ardt & Design, Inc. sourced dynamic music and layered images to create a visually stimulating recruitment video.
Kimberly-Clark’s mechanical and electrical maintenance professionals work independently and in teams to install, upgrade and maintain computer-assisted, automated manufacturing technologies. In order to promote their state-of-the-art facilities, they enlisted GAD’s help. This video uses photography from their brand library along with stock music to demonstrate some of the employment options available in their upbeat work environment. Watch the video below.
Columbia Theological Seminary Fundraising Video
Motion Graphics
Meeting the Call to Fund a Good Cause
The Challenge
Promote the annual fund campaign through video using still images.
The Solution
Graphic Ardt & Design, Inc. chose music and used an image of the seminary's iconic stained glass window to tie their values to the Meet the Call logo.
Columbia Theological Seminary, a Presbyterian institution in Decatur, GA, exists to educate and nurture faithful, imaginative, and effective leaders for the sake of the Church and the world. Meet the Call is their annual fund to support students, faculty, staff, and the overall mission of the seminary by providing financial assistance and resources. Watch the video below.
Kimberly-Clark Partners for Success Video
Motion Graphics and Video Editing
Video Forges a New Collaborative Effort Within Kimberly-Clark
The Challenge
Create excitement about a new collaboration effort between R+E and Marketing within Kimberly-Clark.
The Solution
Graphic Ardt & Design, Inc. combined still images and video with music and graphics to produce a compelling introduction to R+E University.
Kimberly-Clark’s Research and Engineering department teamed up with their marketing department to create a program, One R+E, connecting innovation to commercialization. R+E University allowed the teams to collaborate and share knowledge through online courses, videos and an internal chat group. Watch the video below.
Kimberly-Clark Engineering Recruitment Video
Motion Graphics and Video Editing
LinkedIn Ad Helps Recruit Engineering Talent
The Challenge
Attract the attention of potential engineering recruits on LinkedIn.
The Solution
Graphic Ardt & Design, Inc. found, edited and remixed stock video and music, combining them with graphics to create a fast-paced, energetic LinkedIn ad.
Kimberly-Clark is continually looking for top engineering talent to develop innovative products that meet essential needs. LinkedIn was one of the avenues they pursued, and this high-energy video was versioned out multiple times over the course of three years or more. Watch the video below.
Kimberly-Clark Original Thinkers Video
Motion Graphics and Video Editing
Engaging Communications to Recruit Original Thinkers
The Challenge
Build a video that shows fresh, young talent the benefits of moving to Kimberly-Clark's headquarters in Neenah, WI.
The Solution
Graphic Ardt & Design, Inc. combined still images, video clips and stock music to build a video that captured the excitement and beauty of life around Neenah, WI.
Kimberly-Clark, creator of some of the world’s best-known brands wanted to attract smart, fresh-thinking talent to their main headquarters in Neenah, WI. Video was one facet of their campaign, and Graphic Ardt & Design was there to create a high-energy, fun look into life in the Apple Valley region. Watch the video below.
MyLeasePlan App Launch Support
Motion Graphics
Exciting Tease for a Leasing Company's App Update
The Challenge
LeasePlan needed to promote the improvements to their fleet management app.
The Solution
Graphic Ardt & Design, Inc. created energetic videos, along with App Store / Play Store screen images that helped make the app launch a success.
LeasePlan is an international company, based in Holland, that leases vehicles and warehouse equipment worldwide. Before they sold their North American operations, they introduced an improved experience in the app that fleet drivers use to manage their vehicles. Read more and watch the videos.
Supplemental Videos and Images
To help promote the updated app in the App Store and Play Store, additional video snippets were needed. These three shorts focused on some of the new capabilities available in the app. GAD also created scrollable App Store images for both mobile and tablet versions.
App Store images:

Kimberly-Clark "Sketch" Videos
Motion Graphics
Kimberly-Clark Videos Promote Employee Engagement
The Challenge
Videos promoting new internal initiatives needed to be stimulating and exciting while maintaining the existing employer branding style.
The Solution
Graphic Ardt & Design, Inc. created new "sketch"-style illustrations, setting them in motion with music to create numerous promo videos.
Kimberly-Clark’s employer branding efforts began with “Unleash Your Power”, a campaign based on the doodles people might playfully draw during meetings. As the campaign grew, illustrations became more involved while retaining their “sketch” style. Videos to open HR conferences and other meetings were a necessity to quickly introduce new initiatives before leadership delved deeper into the topics. Watch the videos below.
The Power of a Chief Financial Officer
Carrying Through on a Theme.
The “Unleash Your Power” employer branding campaign ran from 2012-2016, promoting easier ways for Kimberly-Clark’s global workforce to engage with personnel, from bottom to top. Leadership Conferences, HR Summits, and CEO Forums, as well as departmental communications, benefitted from these personable, dynamic videos.







