Taylor English Newsletter
Interactive PDF
E-Newsletter Becomes More Mobile-Friendly
The Challenge
Improve the design of a major law firm's quarterly e-newsletter to be more modern and easier to read on mobile devices.
The Solution
Graphic Ardt & Design, Inc. updated the design with a horizontal layout, larger type and both primary and page-to-page navigation.
For a few years, Graphic Ardt & Design, Inc. created a pdf newsletter for Taylor English Duma, LLP (now Taylor Duma, LLP), an Atlanta-based law firm with national reach. When they were ready for an update, GAD developed a more modern, mobile-friendly approach. The new design attracted positive attention and made the firm’s communications easier to navigate. Read more.
Modernizing Communications
Taylor English worked with GAD to update their electronically-distributed newsletter twice. The first time yielded positive results as lawyers within the firm shared professional news or new initiatives they were spearheading. Additionally, the newsletter would spotlight new members as the business grew. When it was time to update the look again, GAD found that people were reading the pdf on mobile devices as much as on desktop computers. The redesign started with that knowledge and modernized the entire approach, creating a better way to showcase the organization’s latest news. This video demonstrates how the navigation works.
McKesson ACO Playbook
Interactive PDF
Playbook Helps Providers Manage a Transition
The Challenge
McKesson needed to help their medical provider clients understand the complex transition to accountable care as it relates to insurance.
The Solution
Graphic Ardt & Design, Inc. created a tabbed e-book that illustrated McKesson's content and made navigating to specific information intuitive and easy.
McKesson develops and delivers solutions to U.S. healthcare organizations facing significant challenges. As the medical industry shifted from volume- to value-based reimbursement and new standards for diagnoses and procedures, many of their clients were overwhelmed. And the rush of tech firms, consultants and other companies promising answers added to the noise. Read more.
This interactive e-book provided engaging, easy-to-follow introductions to complex topics and ways to capitalize on them. With the content organized into sections, the pdf addressed the multiple challenges of this transitional time. Clear navigation and simple graphics, as well as links to additional online resources, supplied much-needed guidance at a challenging time.
AGCO Recognition Cards
Interactive PDF
Colleague Recognition Cards Made Easier by Digital Distribution
The Challenge
Simplify the way that team members at AGCO can recognize colleagues' contributions to the business.
The Solution
Graphic Ardt & Design, Inc. helped create both print and digital interactive versions of recognition cards.
When agricultural machinery and tech giant AGCO wants their employees to better understand their contributions to the business, they use the carrot, not the stick. These recognition cards make it easy to promote behaviors that improve the bottom line. Read more here.
Creating a Strong Workforce
AGCO works with managers and large farming operations in multiple countries worldwide. Support and continuous improvement are paramount to their operations. To achieve their goals, they worked with GAD to create both print and digital versions of Focused Recognition cards, not only in English, but in fifteen additional languages.
Lenbrook Interactive PDF
Interactive PDF
Interactive PDF Makes Digital Distribution Click
The Challenge
Express Lenbrook's unique qualities while guiding users to learn more through web links.
The Solution
Graphic Ardt & Design, Inc. helped design and build an engaging interactive experience for prospective residents and their families.
Lenbrook is Atlanta’s premier community for senior living, and Graphic Ardt & Design captured their need to emphasize what differentiates them. This interactive pdf was distributed to potential residents. Clear navigational tabs appear on the right-hand edge, and links within the copy connect to pertinent information on their website.
