McKesson Special Agents Package
Integrated Marketing
Intrigue Fuels Trade Show Success
The Challenge
To convince independent sales reps to represent McKesson’s revenue cycle management solutions over competing solutions.
The Solution
Graphic Ardt & Design, Inc. designed Special Agent certificates and accompanying collateral to help promote McKesson Business Performance Services at trade shows.
McKesson Business Performance Services had a once-a-year opportunity to introduce its market offerings to 1,500 indirect commissioned sales representatives. Building on the overall sales meeting theme, “Be the One”, Graphic Ardt & Design, Inc, in collaboration with Relish Marketing, helped develop a McKesson Special Agent themed booth, secret agent exam and first mission. Read more.
Dynamic Content Supports Engagement.
To add depth to this playful approach, GAD designed supporting materials. A personalized certificate was provided to each participant. Branded collateral explaining McKesson’s knowledge and expertise was available. And a looping PowerPoint helped promote the benefits that McKesson offered. The promotion was an instant hit, generating more than 400 leads and earning McKesson the Best Booth award for the show.
Lenbrook Open Inventory
Integrated Marketing
Multifaceted Approach to Open Inventory Sales
The Challenge
Lenbrook has a continuing need to market their openings in a wide selection of upscale condos, villas and flats.
The Solution
Graphic Ardt & Design, Inc. helped to create an ongoing campaign to promote Lenbrook's open inventory through postcards, emails and digitally distributed materials.
Lenbrook, Atlanta’s premier community for senior living, has an ongoing need to market their upscale condominium homes. GAD helped develope a comprehensive communications platform to engage current and future residents. Read more here.
Marketing for Atlanta’s In-town Community for Engaged Senior Living
Lenbrook has recurring turnover in their high-end senior living residences. In order to help them garner the highest quality applicants, GAD helped leverage the Lenbrook brand to create printed mailers and corresponding emails to multiple segments of their target market, along with collateral that could be downloaded and viewed on any device. Thanks to this work, Lenbrook keeps their open inventory at a minimum.
Morrison Thought Leadership
Integrated Marketing
Designing Across Multiple Platforms
The Challenge
Morrison needed to focus its thought leadership through multiple media and showcase forward-thinking senior communities.
The Solution
Graphic Ardt & Design, Inc. helped to develop an employer branding guide along with a series of case studies, create an industry-leading report on Super Trends and their implications, and design interactive digital presentations for Morrison executives to deliver at meetings and conferences.
Today’s active, engaged seniors are increasingly different from what most people think of as “aging” or “elderly.” Morrison Senior Living is at the forefront of this trend since the 90s, having won multiple awards for their services geared towards active seniors. Read more here.
Transforming Retirement Research
As the number of senior citizens continues to dramatically rise, Morrison Living, the leading senior services company, continuously invests in generating deep insights into the market they serve. GAD was instrumental in helping them communicate it.
For instance, GAD helped Morrison showcase how their work delivered transformative results for two of their clients. The Bateman project centered around their development of a “restaurant that could open to the public.” It not only demonstrated Morrison’s award-winning nutritional services, but also their innovative use of data analytics, educational offerings and creative design to ensure success. Another project highlighted how the company extended its proven internal recognition program to Flik’s diverse hospitality workforce, driving better retention and satisfaction.
GAD created a visual approach that blended the client’s brand with original photographic imagery and graphics. End result: compelling communications that engage, connect and inspire.