Columbia Theological Seminary Toolkit
MS Word Template Design
Thought Leadership Guidance in an Editable Format
The Challenge
Create an easy-to-update resource for faculty and staff to communicate clearly and effectively in presentations, social media, and emails.
The Solution
Graphic Ardt & Design, Inc. designed an MS Word template that the seminary can update and build on to suit their evolving needs.
Inspiring thought leadership comes from many voices at Columbia Theological Seminary, in Decatur, GA. For messaging consistency, the seminary needs those voices to be expressed in chorus under the direction of their marketing department. Furthermore, that direction needs to be easily updated as the seminary continues its growth. Read more.
Keeping the Many Voices of a Seminary Consistent
When faculty and staff need to amplify their thought leadership, brand consistency must be maintained. GAD designed and built this MS Word document to showcase a set of flexible templates and provide messaging tools designed to simplify content creation for presentations, social media, emails, and events. By combining accessible design with strategic guidance, the toolkit makes it easy for users to promote important work that reflects Columbia Theological Seminary’s values and voice.
Columbia Theological Seminary Fundraising Video
Motion Graphics
Meeting the Call to Fund a Good Cause
The Challenge
Promote the annual fund campaign through video using still images.
The Solution
Graphic Ardt & Design, Inc. chose music and used an image of the seminary's iconic stained glass window to tie their values to the Meet the Call logo.
Columbia Theological Seminary, a Presbyterian institution in Decatur, GA, exists to educate and nurture faithful, imaginative, and effective leaders for the sake of the Church and the world. Meet the Call is their annual fund to support students, faculty, staff, and the overall mission of the seminary by providing financial assistance and resources. Watch the video below.
Kimberly-Clark Partners for Success Video
Motion Graphics and Video Editing
Video Forges a New Collaborative Effort Within Kimberly-Clark
The Challenge
Create excitement about a new collaboration effort between R+E and Marketing within Kimberly-Clark.
The Solution
Graphic Ardt & Design, Inc. combined still images and video with music and graphics to produce a compelling introduction to R+E University.
Kimberly-Clark’s Research and Engineering department teamed up with their marketing department to create a program, One R+E, connecting innovation to commercialization. R+E University allowed the teams to collaborate and share knowledge through online courses, videos and an internal chat group. Watch the video below.
Kimberly-Clark Engineering Recruitment Video
Motion Graphics and Video Editing
LinkedIn Ad Helps Recruit Engineering Talent
Kimberly-Clark is continually looking for top engineering talent to develop innovative products that meet essential needs. LinkedIn was one of the avenues they pursued, and this high-energy video was versioned out multiple times over the course of three years or more. Watch the video below.
Kimberly-Clark Original Thinkers Video
Motion Graphics and Video Editing
Engaging Communications to Recruit Original Thinkers
The Challenge
Build a video that shows fresh, young talent the benefits of moving to Kimberly-Clark's headquarters in Neenah, WI.
The Solution
Graphic Ardt & Design, Inc. combined still images, video clips and stock music to build a video that captured the excitement and beauty of life around Neenah, WI.
Kimberly-Clark, creator of some of the world’s best-known brands wanted to attract smart, fresh-thinking talent to their main headquarters in Neenah, WI. Video was one facet of their campaign, and Graphic Ardt & Design was there to create a high-energy, fun look into life in the Apple Valley region. Watch the video below.
MyLeasePlan App Launch Support
Motion Graphics
Exciting Tease for a Leasing Company's App Update
The Challenge
LeasePlan needed to promote the improvements to their fleet management app.
The Solution
Graphic Ardt & Design, Inc. created energetic videos, along with App Store / Play Store screen images that helped make the app launch a success.
LeasePlan is an international company, based in Holland, that leases vehicles and warehouse equipment worldwide. Before they sold their North American operations, they introduced an improved experience in the app that fleet drivers use to manage their vehicles. Read more and watch the videos.
Supplemental Videos and Images
To help promote the updated app in the App Store and Play Store, additional video snippets were needed. These three shorts focused on some of the new capabilities available in the app. GAD also created scrollable App Store images for both mobile and tablet versions.
App Store images:
AGCO Recognition Cards
Interactive PDF
Colleague Recognition Cards Made Easier by Digital Distribution
The Challenge
Simplify the way that team members at AGCO can recognize colleagues' contributions to the business.
The Solution
Graphic Ardt & Design, Inc. helped create both print and digital interactive versions of recognition cards.
When agricultural machinery and tech giant AGCO wants their employees to better understand their contributions to the business, they use the carrot, not the stick. These recognition cards make it easy to promote behaviors that improve the bottom line. Read more here.
Creating a Strong Workforce
AGCO works with managers and large farming operations in multiple countries worldwide. Support and continuous improvement are paramount to their operations. To achieve their goals, they worked with GAD to create both print and digital versions of Focused Recognition cards, not only in English, but in fifteen additional languages.
Lenbrook Interactive PDF
Interactive PDF
Interactive PDF Makes Digital Distribution Click
The Challenge
Express Lenbrook's unique qualities while guiding users to learn more through web links.
The Solution
Graphic Ardt & Design, Inc. helped design and build an engaging interactive experience for prospective residents and their families.
Lenbrook is Atlanta’s premier community for senior living, and Graphic Ardt & Design captured their need to emphasize what differentiates them. This interactive pdf was distributed to potential residents. Clear navigational tabs appear on the right-hand edge, and links within the copy connect to pertinent information on their website.
Lenbrook Open Inventory
Integrated Marketing
Multifaceted Approach to Open Inventory Sales
The Challenge
Lenbrook has a continuing need to market their openings in a wide selection of upscale condos, villas and flats.
The Solution
Graphic Ardt & Design, Inc. helped to create an ongoing campaign to promote Lenbrook's open inventory through postcards, emails and digitally distributed materials.
Lenbrook, Atlanta’s premier community for senior living, has an ongoing need to market their upscale condominium homes. GAD helped develope a comprehensive communications platform to engage current and future residents. Read more here.
Marketing for Atlanta’s In-town Community for Engaged Senior Living
Lenbrook has recurring turnover in their high-end senior living residences. In order to help them garner the highest quality applicants, GAD helped leverage the Lenbrook brand to create printed mailers and corresponding emails to multiple segments of their target market, along with collateral that could be downloaded and viewed on any device. Thanks to this work, Lenbrook keeps their open inventory at a minimum.
Morrison Thought Leadership
Integrated Marketing
Designing Across Multiple Platforms
The Challenge
Morrison needed to focus its thought leadership through multiple media and showcase forward-thinking senior communities.
The Solution
Graphic Ardt & Design, Inc. helped to develop an employer branding guide along with a series of case studies, create an industry-leading report on Super Trends and their implications, and design interactive digital presentations for Morrison executives to deliver at meetings and conferences.
Today’s active, engaged seniors are increasingly different from what most people think of as “aging” or “elderly.” Morrison Senior Living is at the forefront of this trend since the 90s, having won multiple awards for their services geared towards active seniors. Read more here.
Transforming Retirement Research
As the number of senior citizens continues to dramatically rise, Morrison Living, the leading senior services company, continuously invests in generating deep insights into the market they serve. GAD was instrumental in helping them communicate it.
For instance, GAD helped Morrison showcase how their work delivered transformative results for two of their clients. The Bateman project centered around their development of a “restaurant that could open to the public.” It not only demonstrated Morrison’s award-winning nutritional services, but also their innovative use of data analytics, educational offerings and creative design to ensure success. Another project highlighted how the company extended its proven internal recognition program to Flik’s diverse hospitality workforce, driving better retention and satisfaction.
GAD created a visual approach that blended the client’s brand with original photographic imagery and graphics. End result: compelling communications that engage, connect and inspire.