Integrated Marketing
Intrigue Fuels Trade Show Success
The Challenge
To convince independent sales reps to represent McKesson’s revenue cycle management solutions over competing solutions.
The Solution
Graphic Ardt & Design, Inc. designed Special Agent certificates and accompanying collateral to help promote McKesson Business Performance Services at trade shows.
McKesson Business Performance Services had a once-a-year opportunity to introduce its market offerings to 1,500 indirect commissioned sales representatives. Building on the overall sales meeting theme, “Be the One”, Graphic Ardt & Design, Inc, in collaboration with Relish Marketing, helped develop a McKesson Special Agent themed booth, secret agent exam and first mission. Read more.
Dynamic Content Supports Engagement.
To add depth to this playful approach, GAD designed supporting materials. A personalized certificate was provided to each participant. Branded collateral explaining McKesson’s knowledge and expertise was available. And a looping PowerPoint helped promote the benefits that McKesson offered. The promotion was an instant hit, generating more than 400 leads and earning McKesson the Best Booth award for the show.