Taylor English Newsletter
Interactive PDF
E-Newsletter Becomes More Mobile-Friendly
The Challenge
Improve the design of a major law firm's quarterly e-newsletter to be more modern and easier to read on mobile devices.
The Solution
Graphic Ardt & Design, Inc. updated the design with a horizontal layout, larger type and both primary and page-to-page navigation.
For a few years, Graphic Ardt & Design, Inc. created a pdf newsletter for Taylor English Duma, LLP (now Taylor Duma, LLP), an Atlanta-based law firm with national reach. When they were ready for an update, GAD developed a more modern, mobile-friendly approach. The new design attracted positive attention and made the firm’s communications easier to navigate. Read more.
Modernizing Communications
Taylor English worked with GAD to update their electronically-distributed newsletter twice. The first time yielded positive results as lawyers within the firm shared professional news or new initiatives they were spearheading. Additionally, the newsletter would spotlight new members as the business grew. When it was time to update the look again, GAD found that people were reading the pdf on mobile devices as much as on desktop computers. The redesign started with that knowledge and modernized the entire approach, creating a better way to showcase the organization’s latest news. This video demonstrates how the navigation works.
Pride Center Stigma Campaign
Outdoor Posters
Taking Down the Stigma of HIV Testing
The Challenge
The Pride Center at Equality Park needed to increase the frequency of HIV testing by addressing the stigma that some people feel around being tested.
The Solution
Graphic Ardt & Design, Inc. developed two separate campaigns for the Pride Center's use at bus stops and on benches throughout Wilton Manors, FL.
The Pride Center at Equality Park in Wilton Manors, FL, offers a wide range of programs and services designed to support residents, share information and provide community for people living in South Florida. Their leadership identified a primary roadblock to HIV testing: the counterproductive fear of the potential impact of a positive result. Read more.
Keeping a Community Healthy.
At a time when HIV can be treated and even prevented, many still fear that the diagnosis will be devastating. The reality is that regular testing has been shown to keep individuals and the community healthier by managing, not denying, HIV. The message they chose was “Stop Stigma”. Graphic Ardt and Design, Inc. worked with that to create multiple campaign options. The Pride Center used two: one more graphic in its approach, and the other based on games. Both campaigns increased visibility for The Pride Center and supported their ongoing efforts to combat HIV through regular testing.