Kimberly-Clark Original Thinkers Video
Motion Graphics and Video Editing
Engaging Communications to Recruit Original Thinkers
The Challenge
Build a video that shows fresh, young talent the benefits of moving to Kimberly-Clark's headquarters in Neenah, WI.
The Solution
Graphic Ardt & Design, Inc. combined still images, video clips and stock music to build a video that captured the excitement and beauty of life around Neenah, WI.
Kimberly-Clark, creator of some of the world’s best-known brands wanted to attract smart, fresh-thinking talent to their main headquarters in Neenah, WI. Video was one facet of their campaign, and Graphic Ardt & Design was there to create a high-energy, fun look into life in the Apple Valley region. Watch the video below.
MyLeasePlan App Launch Support
Motion Graphics
Exciting Tease for a Leasing Company's App Update
The Challenge
LeasePlan needed to promote the improvements to their fleet management app.
The Solution
Graphic Ardt & Design, Inc. created energetic videos, along with App Store / Play Store screen images that helped make the app launch a success.
LeasePlan is an international company, based in Holland, that leases vehicles and warehouse equipment worldwide. Before they sold their North American operations, they introduced an improved experience in the app that fleet drivers use to manage their vehicles. Read more and watch the videos.
Supplemental Videos and Images
To help promote the updated app in the App Store and Play Store, additional video snippets were needed. These three shorts focused on some of the new capabilities available in the app. GAD also created scrollable App Store images for both mobile and tablet versions.
App Store images:
AGCO Recognition Cards
Interactive PDF
Colleague Recognition Cards Made Easier by Digital Distribution
The Challenge
Simplify the way that team members at AGCO can recognize colleagues' contributions to the business.
The Solution
Graphic Ardt & Design, Inc. helped create both print and digital interactive versions of recognition cards.
When agricultural machinery and tech giant AGCO wants their employees to better understand their contributions to the business, they use the carrot, not the stick. These recognition cards make it easy to promote behaviors that improve the bottom line. Read more here.
Creating a Strong Workforce
AGCO works with managers and large farming operations in multiple countries worldwide. Support and continuous improvement are paramount to their operations. To achieve their goals, they worked with GAD to create both print and digital versions of Focused Recognition cards, not only in English, but in fifteen additional languages.
Lenbrook Interactive PDF
Interactive PDF
Interactive PDF Makes Digital Distribution Click
The Challenge
Express Lenbrook's unique qualities while guiding users to learn more through web links.
The Solution
Graphic Ardt & Design, Inc. helped design and build an engaging interactive experience for prospective residents and their families.
Lenbrook is Atlanta’s premier community for senior living, and Graphic Ardt & Design captured their need to emphasize what differentiates them. This interactive pdf was distributed to potential residents. Clear navigational tabs appear on the right-hand edge, and links within the copy connect to pertinent information on their website.
Lenbrook Open Inventory
Integrated Marketing
Multifaceted Approach to Open Inventory Sales
The Challenge
Lenbrook has a continuing need to market their openings in a wide selection of upscale condos, villas and flats.
The Solution
Graphic Ardt & Design, Inc. helped to create an ongoing campaign to promote Lenbrook's open inventory through postcards, emails and digitally distributed materials.
Lenbrook, Atlanta’s premier community for senior living, has an ongoing need to market their upscale condominium homes. GAD helped develope a comprehensive communications platform to engage current and future residents. Read more here.
Marketing for Atlanta’s In-town Community for Engaged Senior Living
Lenbrook has recurring turnover in their high-end senior living residences. In order to help them garner the highest quality applicants, GAD helped leverage the Lenbrook brand to create printed mailers and corresponding emails to multiple segments of their target market, along with collateral that could be downloaded and viewed on any device. Thanks to this work, Lenbrook keeps their open inventory at a minimum.
Morrison Thought Leadership
Integrated Marketing
Designing Across Multiple Platforms
The Challenge
Morrison needed to focus its thought leadership through multiple media and showcase forward-thinking senior communities.
The Solution
Graphic Ardt & Design, Inc. helped to develop an employer branding guide along with a series of case studies, create an industry-leading report on Super Trends and their implications, and design interactive digital presentations for Morrison executives to deliver at meetings and conferences.
Today’s active, engaged seniors are increasingly different from what most people think of as “aging” or “elderly.” Morrison Senior Living is at the forefront of this trend since the 90s, having won multiple awards for their services geared towards active seniors. Read more here.
Transforming Retirement Research
As the number of senior citizens continues to dramatically rise, Morrison Living, the leading senior services company, continuously invests in generating deep insights into the market they serve. GAD was instrumental in helping them communicate it.
For instance, GAD helped Morrison showcase how their work delivered transformative results for two of their clients. The Bateman project centered around their development of a “restaurant that could open to the public.” It not only demonstrated Morrison’s award-winning nutritional services, but also their innovative use of data analytics, educational offerings and creative design to ensure success. Another project highlighted how the company extended its proven internal recognition program to Flik’s diverse hospitality workforce, driving better retention and satisfaction.
GAD created a visual approach that blended the client’s brand with original photographic imagery and graphics. End result: compelling communications that engage, connect and inspire.
Kimberly-Clark Global Mobility Game
PowerPoint Game Design
Interactive Game Teaches Process for International Work
The Challenge
Create an interactive quiz game that can be controlled from a tablet and projected on-screen for a large audience.
The Solution
Graphic Ardt & Design, Inc. used PowerPoint animations to build an engaging Q&A game from HR's educational materials.
Kimberly-Clark regularly sends employees to work overseas. Those employees need to follow specific procedures outlined by HR’s Global Mobility office. In order to help groups understand and remember the process better, the company requested a quiz game that could be presented to meetings of potential candidates. Read more.
Animations Build in Navigation Control
International employment can be a challenge, with a number of detailed steps to complete by those interested. Understanding the process can be a dry task… unless you make it a game, more engaging to participate in and easier to present by the Global Mobility division of HR.
In the Global Mobility Game, on-screen zones to swipe or tap allowed the presenter to move the game forward, while animations added to the entertainment value of the game. A game piece measured progress, moving from one numbered location to the next on the “game board”; a wrong answer sent the players back to discuss the topic more; and game completion was celebrated with a quick fireworks display. This game, created entirely in PowerPoint, helped candidates learn pivotal parts of international relocation in an entertaining way.
Kimberly-Clark "Sketch" Videos
Motion Graphics
Kimberly-Clark Videos Promote Employee Engagement
Kimberly-Clark’s employer branding efforts began with “Unleash Your Power”, a campaign based on the doodles people might playfully draw during meetings. As the campaign grew, illustrations became more involved while retaining their “sketch” style. Videos to open HR conferences and other meetings were a necessity to quickly introduce new initiatives before leadership delved deeper into the topics. Watch the videos below.
Carrying Through on a Theme.
The “Unleash Your Power” employer branding campaign ran from 2012-2016, promoting easier ways for Kimberly-Clark’s global workforce to engage with personnel, from bottom to top. Leadership Conferences, HR Summits, and CEO Forums, as well as departmental communications, benefitted from these personable, dynamic videos.