Kimberly-Clark Leadership Conference
Video Editing
Inspiring Introduction to Pandemic-era Leadership Conference
As the COVID pandemic became a lasting reality, Kimberly-Clark called a Leadership Conference to address the radically new business landscape. They saw an opportunity to improve operations to serve customers in a better way. GAD worked with strategist and writer, Corey-Jan Albert, to fuse messaging with inspiring video to set the tone for this proactive project. Watch the video below.
Kimberly-Clark Mills Recruitment Video
Motion Graphics
Recruiting for Mill Workers Gets a Boost
Kimberly-Clark’s mechanical and electrical maintenance professionals work independently and in teams to install, upgrade and maintain computer-assisted, automated manufacturing technologies. In order to promote their state-of-the-art facilities, they enlisted GAD’s help. This video uses photography from their brand library along with stock music to demonstrate some of the employment options available in their upbeat work environment. Watch the video below.
McKesson ACO Playbook
Interactive PDF
Playbook Helps Providers Manage a Transition
The Challenge
McKesson needed to help their medical provider clients understand the complex transition to accountable care as it relates to insurance.
The Solution
Graphic Ardt & Design, Inc. created a tabbed e-book that illustrated McKesson's content and made navigating to specific information intuitive and easy.
McKesson develops and delivers solutions to U.S. healthcare organizations facing significant challenges. As the medical industry shifted from volume- to value-based reimbursement and new standards for diagnoses and procedures, many of their clients were overwhelmed. And the rush of tech firms, consultants and other companies promising answers added to the noise. Read more.
This interactive e-book provided engaging, easy-to-follow introductions to complex topics and ways to capitalize on them. With the content organized into sections, the pdf addressed the multiple challenges of this transitional time. Clear navigation and simple graphics, as well as links to additional online resources, supplied much-needed guidance at a challenging time.
McKesson Special Agents Package
Integrated Marketing
Intrigue Fuels Trade Show Success
The Challenge
To convince independent sales reps to represent McKesson’s revenue cycle management solutions over competing solutions.
The Solution
Graphic Ardt & Design, Inc. designed Special Agent certificates and accompanying collateral to help promote McKesson Business Performance Services at trade shows.
McKesson Business Performance Services had a once-a-year opportunity to introduce its market offerings to 1,500 indirect commissioned sales representatives. Building on the overall sales meeting theme, “Be the One”, Graphic Ardt & Design, Inc, in collaboration with Relish Marketing, helped develop a McKesson Special Agent themed booth, secret agent exam and first mission. Read more.
Dynamic Content Supports Engagement.
To add depth to this playful approach, GAD designed supporting materials. A personalized certificate was provided to each participant. Branded collateral explaining McKesson’s knowledge and expertise was available. And a looping PowerPoint helped promote the benefits that McKesson offered. The promotion was an instant hit, generating more than 400 leads and earning McKesson the Best Booth award for the show.
Kaiser Sales PPT
PowerPoint Template Design
Dynamic Sales Presentation Supports Insurance Brokers
The Challenge
Create an engaging way for Kaiser Permanente’s sales reps to communicate the organization’s difference to brokers who could ultimately sell their offerings to corporate clients.
The Solution
Graphic Ardt & Design, Inc. responded with a dynamic, easy-to-use, tablet-based presentation demonstrating how insuring employee health through Kaiser makes sense financially and logistically.
When sales reps needed a better way to communicate Kaiser Permanente’s unique qualities among HMOs to insurance brokers for large corporate clients, GAD took the challenge. Clean design combined with motion and the brand’s bright palette to bring this sales presentation to life. Read more.
Motion Graphics Enhance the Visual Appeal
This easy-to-use and easy-to-follow presentation employed dynamic graphics and content that demonstrated the Kaiser Permanente difference, which makes insuring employee health easier, more affordable, more supportive — and even more enjoyable – for both the business and its employees alike. This video shows how some of the slide animations worked. Complex concepts were condensed into simple graphics. Graphs were brought to life. Statistics were transformed into stimulating visuals. And the navigation menu at the bottom allowed sales reps to jump to different sections of the presentation with ease.
Lenbrook Chaplaincy Templates
MS Word Template Design
Senior Living Community Benefits from Editable Announcement Templates
The Challenge
Design distinct, editable Word templates for different, recurring announcements.
The Solution
Graphic Ardt & Design, Inc. created MS Word templates for five recurring events, each with a different appearance but a consistent theme.
Atlanta’s premier community for senior living, Lenbrook, needs to clearly communicate to its residents in myriad ways. When their spiritual care program needed to put out regular announcements about repeating events, they requested editable and easily readable templates. Read more.
Readability and Ease of Editing
As Lenbrook serves their senior residents, readability is paramount. Communications need to be simple and high-contrast with type that is large enough to be read from a slight distance. These templates feature pre-set styles and anchored sections to make editing easy while keeping the different elements from shifting positions.
Columbia Theological Seminary Toolkit
MS Word Template Design
Thought Leadership Guidance in an Editable Format
The Challenge
Create an easy-to-update resource for faculty and staff to communicate clearly and effectively in presentations, social media, and emails.
The Solution
Graphic Ardt & Design, Inc. designed an MS Word template that the seminary can update and build on to suit their evolving needs.
Inspiring thought leadership comes from many voices at Columbia Theological Seminary, in Decatur, GA. For messaging consistency, the seminary needs those voices to be expressed in chorus under the direction of their marketing department. Furthermore, that direction needs to be easily updated as the seminary continues its growth. Read more.
Keeping the Many Voices of a Seminary Consistent
When faculty and staff need to amplify their thought leadership, brand consistency must be maintained. GAD designed and built this MS Word document to showcase a set of flexible templates and provide messaging tools designed to simplify content creation for presentations, social media, emails, and events. By combining accessible design with strategic guidance, the toolkit makes it easy for users to promote important work that reflects Columbia Theological Seminary’s values and voice.
Columbia Theological Seminary Fundraising Video
Motion Graphics
Meeting the Call to Fund a Good Cause
The Challenge
Promote the annual fund campaign through video using still images.
The Solution
Graphic Ardt & Design, Inc. chose music and used an image of the seminary's iconic stained glass window to tie their values to the Meet the Call logo.
Columbia Theological Seminary, a Presbyterian institution in Decatur, GA, exists to educate and nurture faithful, imaginative, and effective leaders for the sake of the Church and the world. Meet the Call is their annual fund to support students, faculty, staff, and the overall mission of the seminary by providing financial assistance and resources. Watch the video below.
Kimberly-Clark Partners for Success Video
Motion Graphics and Video Editing
Video Forges a New Collaborative Effort Within Kimberly-Clark
The Challenge
Create excitement about a new collaboration effort between R+E and Marketing within Kimberly-Clark.
The Solution
Graphic Ardt & Design, Inc. combined still images and video with music and graphics to produce a compelling introduction to R+E University.
Kimberly-Clark’s Research and Engineering department teamed up with their marketing department to create a program, One R+E, connecting innovation to commercialization. R+E University allowed the teams to collaborate and share knowledge through online courses, videos and an internal chat group. Watch the video below.
Kimberly-Clark Engineering Recruitment Video
Motion Graphics and Video Editing
LinkedIn Ad Helps Recruit Engineering Talent
Kimberly-Clark is continually looking for top engineering talent to develop innovative products that meet essential needs. LinkedIn was one of the avenues they pursued, and this high-energy video was versioned out multiple times over the course of three years or more. Watch the video below.